Introduction Here’s a bug you might recognise. A user taps “Next episode” while the current one is still loading, and a second later an error screen pops up over the new episode. The error actually belongs to the previous one, which failed late. Bugs like this are easy to blame on AVFoundation, but they’re really […]
Introduction iPhone Duo is the first iPhone that folds. It has a 5.4-inch outer display, a 7.6-inch inner display, Split View, and a hinge that can stop halfway. For most apps, that means a few layout fixes. For a streaming app, it means the screen can change size, shape and even display while a video […]
When developing web apps on our laptops, modern hardware hides a lot of performance mistakes. We can run heavy React state, extra re-renders, and animations without any lag. Smart TVs offer no such buffer — LG webOS and Samsung Tizen run on weak single-core chips, tight VRAM, and older Chromium/WebKit, with remotes firing 15–30 keypresses […]
Introduction In a video streaming application, successfully playing a video is only the beginning. For a good viewer experience, we also need to know how quickly playback starts, whether the video buffers, how Adaptive Bitrate (ABR) behaves, which devices experience failures, and whether DRM, network, CDN, or player issues are affecting playback. This is where […]
Introduction As streaming services continue to evolve, users expect a seamless and feature-rich viewing experience across all devices, including Apple TV. While AVPlayerViewController offers a robust playback solution out of the box, modern OTT platforms often require greater flexibility to support custom branding, advanced playback controls, personalised content recommendations, analytics, advertisements, and DRM. Building a […]
Introduction I have been managing OTT platform delivery for a few years now – coordinating releases across Android Mobile, iOS, Web, Smart TVs, and Fire TV. Most days, the work is rhythm: sprint cycles, release sign-offs, stakeholder syncs. But every once in a while, something breaks that rhythm, and how you respond in that moment […]
Hook: Experience vs Content Today, content is everywhere. Movies, shows, reels, podcasts, live streams—audiences are overwhelmed with choices across platforms. The problem is no longer content availability; it’s content discovery and OTT user experience. Modern media platforms are not competing on content libraries alone anymore—they are competing on OTT personalization and user experience. This is why […]
Introduction We live in a time when content is unlimited, but attention is not. If you run an OTT platform, you understand the challenge. You’re not just competing on the quality of your library; you’re competing for habits. Currently, the OTT industry is facing something known as the “Engagement Ceiling Problem.” This happens when investing […]
Understanding OTT Churn The rise of OTT platforms has transformed how people consume entertainment in their day-to-day life. Browsing among the movies and Web series varies among live sports and documentaries; users now have endless options at their fingertips. However, with intense competition comes a major challenge for OTT platforms: CHURN. In 2025, the “Golden […]
