Digital Engineering

Building a Customer 360 Graph with AWS Neptune: Lessons from a Project That Started as a SQL Problem

A couple of months ago, I was involved in a Customer 360 initiative that, on paper, looked fairly straightforward.The ask from the business was simple: create a single view of the customer. At first, nobody mentioned graph databases. Nobody talked about nodes, edges, or graph traversals. We were just trying to answer a familiar question:”Can […]

Isha Vason
Isha Vason
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